Portal de Conferências da IMED, XIV Mostra de Iniciação Científica e Extensão Comunitária e XIII Mostra de Pesquisa de Pós-Graduação IMED 2020

Tamanho da fonte: 
FATORES QUE INFLUENCIAM A DECISÃO DE COMPRA DO CONSUMIDOR DE VINHO
Janaina Zolet Bona, Vinicius Oliveira Tomasi, Ivone Taderka, Claudionor Guedes Laimer

Última alteração: 2020-10-27

Palavras-chave


Vinho. Comportamento do consumidor. Decisão de compra.

Referências


Barber, N. A.; Taylor, D. C. (2013). Experimental approach to assessing actual wine purchase behavior. International Journal of Wine Business Research, 25(3), 203-226.

 

Chu, P. Y., Chang, C. C., Chein, C. Y., & Wang, T. Y. (2010). Countering negative country-of-origin effects: the role of evaluation mode. European Journal of Marketing, 44(7), 1.055-1.076.

 

Cunha, D. O. (2013). O Processo de Decisão de Compra de Vinho-Uma análise comparativa dos consumidores cariocas, paulistas e portugueses.

 

Drozdenko, R., & Jensen, M. (2009). Translating country-of-origin effects into prices. Journal of Product and Brand Management, 18(5), 371-378.

 

Dubois, B. (1993). Compreender o consumidor. Lisboa: Publicações Dom Quixote.

Ehrenberg & Andrew, S. C. (1988), Repeat Buying Facts, Theory and Aplications (2nd ed.). New York: Oxford University Press.

 

Engel, James F., Blackwell, Roger D., & Miniard, Paul W. (2005). Comportamento do Consumidor. 9. ed. São Paulo: Thomson.

 

Figueiredo, I. L. S., Afonso, O., Ramos, P., Santos, S., & Hogg, T. (2003), Estudo do Consumidor Português de Vinhos, CVRVV, IVP, AESBUC, ESB/UCP.

 

Ghazali, M., Othman, M. S., Yahya, A. Z., & Ibrahim, M. S. (2008). Products and country of origin effects: the Malaysian consumer’s perception. International Review of Business Research Paper, 4(2), 91-102.

 

Gil, A. C. (2008). Métodos e Técnicas de Pesquisa Social. 6. ed. São Paulo: Atlas S.A.

Gluckman, R. L. (1990), "A consumer approach to branded wines," International Journal of Wine Marketing, 2(1), 27-46.

 

Ha-Brookshire, J. E. (2012). Country-of parts, country of manufacturing and country of origin: consumer purchase preferences and the impact of perceived prices. Clothing and Textiles Research Journal, 30(1), 19-34.

 

Hall, J. (1999), An empirical confirmation of segments in the Australian wine market, International Journal of Wine Marketing, 3(1), 19-35.

 

Hussain, M., Cholette, S., & Castaldi, R. (2007). Determinants of wine consumption of US consumers: an econometric analysis. International Journal of Wine Business Research, 19(1), 49-62.

 

Knight, G. A., & Calantone, R. J. (2000). A flexible model of consumer country‐of‐origin perceptions. International marketing review, 17(2), 127-137.

 

Krugman, H. (1965), The Impact of Television Advertising: Learning withour Involvement, Public Opinion Quarterly, 29, 349-56.

 

Lee, R. & Lockshin, L. (2012). Reverse country-of-origin effects of product perceptions destination image. Journal of Travel Research, 51(4), 502-511.

 

Lockshin, L. & Cohen, E. (2011). Using product and retail choice attributes for cross-national segmentation. European Journal of Marketing, 45(7/8), 1236-1252.

 

Lockshin, L. (1999), "Wine Choice Behaviour - the Effect of Regional Branding," International Journal of Wine Marketing, 11(1), 36-46a.

 

Lockshin, L., Quester, P., & Spawton, T. (2001). Segmentation by Involvement or Nationality for Global Retailing: A Cross National Comparative Study of Wine Shopping Behaviours, Journal of Wine Research, 12 (3), 223-36.

 

Mueller, S., & Lockshin, L. (2008). How important is wine packaging for consumers? On the reliability of measuring attribute importance with direct vebal versus indirect visual methods (Doctoral dissertation, Academy of Wine Business Research).

 

Newman, C. L., Turri, A. M., Howlett, E., & Stakes, A.  (2014). Twenty years of country-oforigin food labeling research: a review of the literature and implications for food marketing systems. Journal of Micromarketing, 1, 1-15.

 

Ray, M. (1973), Marketing communications and the Hierarchy-of-Effects (P. Clarke ed.). Beverly Hills.

 

Riviezzo, A., De Nisco, A., & Garofano, A. (2011, June). Understanding wine purchase and consumption behavior: A market segmentation proposal. In 6th AWBR International Conference, June.

 

Samara, B. S., & Morsch, M. A. (2005). Comportamento do consumidor: conceitos e casos. 1.ed. São Paulo: Pearson Education.

 

Sinrungtam, W. (2013). Impact of country of origin dimension of purchase intention of ECO car. International of Business and Management, 8(11), 51-63.

 

Trabalzi, F., Adinolfi, F., & Rosa, M. (2011). Dedicated and generic marketing strategies: the disconnection between geographical indications and consumer behavior in Italy. British Food Journal, 113(3), 419-435.

 

Torres, C. V. (2010). Medindo a imagem do destino turístico: uma pesquisa baseada na Teoria de Resposta ao Item. RAC – Revista de Administração Contemporânea,14(1), 80-99.

 

Vinson, D. E., Scott, J. E., & Lamont, L. M. (1977). The role of personal values in marketing and consumer behavior. Journal of marketing41(2), 44-50.

 

Wyer, R. S. J. (1990). Country of origin attributes and product evaluations the effects of time delay between information and judgments. Journal of Consumer Research, 17, 277-288.


Texto completo: Sem título